Many protest and gatherings have occurred in response to “the fatal police shooting of unarmed, black teenager Michael Brown” in Ferguson, Missouri. An equally important and interesting protest is occurring online as well, “aiming to address a rhetorical question that resonates among some in the African American community: ‘If they gunned me down,’ what picture would the media use to represent me?

The viral #IfTheyGunnedMeDown hashtag was a response to how Brown was initially portrayed in the media.

“Rather than using photographs of the 18-year-old, reportedly known to his friends as a“gentle giant”, in a graduation picture or in a sports team, many outlets used”, an image of Brown that was said to be the cause of some twitter users profiling Brown as a “thug”.

In response to this profiling, “Twitter users have been posting contrasting images of themselves on social media, tagged with #IfTheyGunnedMeDown.”

Check out these tweets:

Screen Shot 2014-08-28 at 6.08.04 PM Screen Shot 2014-08-28 at 6.07.29 PM

 For more info:

listen to this NPR spot on #IfTheyGunnedMeDown

check out this article from Time.com

check out #IfTheyGunnedMeDown


What does the #IfTheyGunnedMeDown tell us about how African American’s are represented in the media?

How can the way we represent ourselves in social media affect us in real life? — is that okay?!

How does Michael Brown’s story affect me? As a student in CT? As a white person or someone who is not an African American?

posted by Jamie Uretsky


2 thoughts on “#IfTheyGunnedMeDown

  1. I think that this is a really interesting topic. We were talking about something like this in my Mass Communications class today and it is eye opening how drastic the difference is between reality and social media. Stereotypes have more or less always been around, but now with social media it is completely amplified. We should always be careful about what we post, but it is sad to see that people cannot fully express themselves without judgment.

  2. Yeah, it is a complicated campaign or at least I feel complicated about it. We are responsible for what sort of image we project on the internet however, it is jarring to see how differently it would affect people based on the color of their skin. Miley Cyrus (http://youtu.be/bbEoRnaOIbs) can wear a basketball jersey as a dress and it is a fashion statement while Michael Brown wearing a jersey is deemed a “thug”? ehhh — stereotypes can be very powerful.

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