Posted on the AIGA site, for the “Justified” design competition, design firm Second Story’s redesign of the Nike Department of Archives or Nike DNA, stands out. They presented the material in a clear and visually interesting way, showcasing Nike’s history as a company.
This article explains the flexible content management system created by Second Story for DNA staff to keep the website updated with current stories, and visually engaging imagery. It leads to intrigue, and becoming happily lost in Nike’s heritage.
“A powerful, flexible content management system makes this an ideal digital publishing platform for DNA staff to keep stories fresh and deepen the company’s legacy.”
The brief, research, solution and critique of Second Story’s redesign is all included, as well as a video to how the site functions.
—- Hunter French —-