While looking up news pertaining to digital media, I came across an article talking about projected spending on advertising and where most of the money is going to go. It was stated that around $523 million will be spent on advertising this year which is a substantial number. It was also stated that this may be the first year that internet advertisement will take up more cost than newspaper and magazine advertisement combined. This is showing where world wide priorities are going. Everyone and everything seems to either be on the internet or using the internet, so it makes sense that advertisement is targeting this area more now. Whether on Pandora or YouTube, and basically everywhere else on the internet, you will see ads on the side of the webpage, or you’ll receive multiple pop ups trying to get the viewers attention. It seems that these ads are only going to become more and more frequent in the future.