Nickelodeon’s New Digital Generation

Hey guys it’s Sara,

Nickelodeon is now trying to create new shows and ideas to relate to the newest generation of audience that will appeal to them as “rugratz” and “iCarly” have to earlier generations. I think this article was interesting as it discusses the new dependency on technology for fun and how networks have to change their content to interest new kinds of people than the last. Since Nick is known for its hilarious shows, they are looking to humor the new audience with one animated show they created for online called “Welcome to the Wayne”.

Well, what do you think about Nick’s approach? What could they try to improve for future audiences?

GO READ the article here


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